Monday, May 24, 2010

Pick and Choose


One of the great things about social media is that there are many tools to choose from. This means you aren't limited as to how much relative content you output on a daily basis - you pick and choose the tool that works best, in a way that resonates with your audience.

Let's say you received 100 photos of a recent hospital-sponsored event. Posting a couple of them on Facebook, provided you feel that they would be received well by your audience, works well. Posting all of them in your Flickr account is great alternative, and posting that url on Facebook and Twitter is a good way to let your audience know that there are more in existence so that if they want to invest the time in reviewing them all.

There are no hard and fast rules here - again, it's about listening to your audience and letting them tell you what they like. Adjust from there.

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