While the hospital is categorized as a non-profit, we are still a business with a service to promote.
However, we are also a community of individuals. There are many faces that make up who were are as a whole, and each employee is a respresentative, ambassador and example of the hospital. That said, what is the best way to convey who we are as a hospital to those who want to know, to those who are attempting to get to know us?
In our case, the best way is through transparency. Bringing the humanness through in every tweet, post, comment and communication is essential in letting our audience know who we are, what we do, and how we can have a positive effect on their lives.
Make it personal. Make it personable. Bring the truth.
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