From a healthcare perspective, it's important to provide your audience with the latest medical breakthroughs, innovations, news and information. But in measuring what resonates with your audience, you might find that lighter fare sometimes brings on the most positive responses.
We recently shared a video that our Media Services produced in light of Nurses Week - they choreographed dance numbers for different nursing departments to the tune of "I've Got A Feeling". While some were quick to call it cheesy, it garnered a huge response from our fans. Why? Because our fans, who are our employees, patients, families, and nurses, were pleased to see themselves or their friends & family having fun on the job. It's a huge moral booster, and it can provide a release from what may sometimes be a difficult day on the job.
We're a hospital, but we're also human. And this video put a face, or rather many faces, to our organization. Cheesy or not, it made people happy, and at the end of the day, that's what matters.
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