In my opinion, this is one of the most overused cliches used in social media today. I am very wary when I hear an "expert" drop this phrase in a presentation - their credibility instantly drops and it's about that time I start to tune them out and reach for my iPhone for some real insight.
Content is not king. It's not queen, it's not even royalty. The new king, and rightfully so, is the community, the audience. They tell us what they want by giving us feedback on our pushed-out content. Yes, we push - let's call it what it is. BUT, if your plan is to push out content with the intent to pull someone in for feedback, relationship and collaboration, then you're doing it right.
Again, it all goes back to listening. So make sure you are "serving" the real king - in this case, it's the people. And that, my friends, makes perfect sense.
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