Social media is just that - social. And working for a large hospital, one can get caught up getting social outside of the office, ignoring those within.
One of the biggest challenges that an inside social media strategist can has is finding time to partner with their coworkers or complimentary departments. Take, for instance, the gal who is in charge of the intranet, the biggest source of employee information. I interact with her in one way or another daily, not just because our duties overlap, but because she is a very cool gal. Yet it took months for us to really start talking about collaboration on a social media front. Another excuse would be that working on multitudes of social media campaigns is taxing and she has her own objectives - we're both uber busy.
Social media is not just for the community at-large. What defines a customer when it comes to social media? Everyone your organization touches, including it's employees, is a customer. We get so many tips on hospital happenings, stories and news from our employees, yet we've been slow to partner with those whose sole focus is reaching those employees on an immediate and comprehensive basis.
I am attempting to rectify this challenge as quickly and completely as I can. I'll let you know how it goes...
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